LifeFit Group strengthens largest and best-known brand and bundles “Full Service Best Price” segment

Press release | As of October 2023, LifeFit Group has converted the FitnessLOFT, In Shape and Smile X brands to Fitness First clubs as part of a comprehensive rebranding strategy. In doing so, LifeFit Group strengthens and realigns the largest and best-known fitness provider within the group, uniting its “Full Service Best Price” segment under Fitness First RED.