Be The Best You Can Be

LifeFit Group - Creating healthier and fitter lives

LifeFit Group is committed to inspiring and supporting its customers to live their best lives through personal, fun and focused health and fitness experiences. We believe that everybody has great potential – and we provide motivating opportunities to unleash it.

In order to achieve this, LifeFit Group combines eight successful fitness brands from the boutique, „high-value-low-price” and premium segments: Fitness First, ELBGYM, Barry’s Bootcamp, smile X, The Gym Society, Pure Barre, Club Pilates and the fitness app NewMoove.

Fitness First is the leading national premium fitness provider in Germany, operating more than 60 gyms with 235,000 members across the country. Fitness First Germany offers its customers a comprehensive fitness and wellness experience with innovative training concepts.

Hamburg-based performance fitness provider ELBGYM stands for hard and powerful workouts as well as a strong and dedicated community. ELBGYM currently runs four gyms in Hamburg, with a fifth one opening in the middle of 2020.

smile X is the leading regional fitness provider in South West Germany. smile X stands out due to its unparalleled high value for money offering. With almost 40,000 members in 23 existing clubs, LifeFit Group will now start engaging in the fast growing “high-value-low-price” market segment.

With The Gym Society, an innovative boutique concept is entering the German market. The Gym Society provides expertise in the areas of personalised and high-quality training programs, combining personal training with the latest technology, for personalised fitness within 45 minutes. The first studio in Germany is set to open in 2020.

The boutique fitness concept of Barry’s Bootcamp, the pioneer of high-intensity interval training indoors, completes the diverse portfolio of LifeFit Group. Barry’s Bootcamp studios are spread around the world, with the first one in Germany due to open in 2020.

Pure Barre is the largest, most established barre franchise with more than 550 studios across North America and over 100 in development in North America and internationally. With a dedicated following of 550,000+ clients, Pure Barre offers effective total body workouts focused on low-impact, high-intensity movements that lift and tone muscles to improve strength, agility and flexibility for clients at every fitness level. LifeFit Group plans to open the first studio in Germany in summer 2020.

Club Pilates, with more than 550 studios open, is the largest network of Reformer-based group Pilates studios in the world. Pure to Joseph Pilates’ original Reformer-based Contrology Method, but modernized with group practice and expanded state-of-the-art equipment, Club Pilates offers high-quality, life-changing training at an affordable price. LifeFit Group plans to open the first studio in Germany in summer 2020.

As a digital asset, LifeFit Group also operates the fitness app NewMoove, which inspires users and complements their training programmes. Whether you feel like exercising in your living room using a video or decide to put together a personalised programme to try out at the gym: with the NewMoove app, users can keep re-inventing their exercises.

The combined expertise of eight successful fitness brands alongside their innovative training concepts make LifeFit Group a leading health and fitness platform in Germany.

Our Key Figures

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Taking responsibility, being entrepreneurial and always keep going
Always striving for excellence
Blowing away customer expectations with our love for health and fitness
Inspiring each other and always winning as a team
Doing the right thing – every time