Be The Best You Can Be

LifeFit Group - Creating healthier and fitter lives

LifeFit Group is committed to inspiring and supporting its customers to live their best lives through personal, fun and focused health and fitness experiences. We believe that everybody has great potential – and we provide motivating opportunities to unleash it.

In order to achieve this, LifeFit Group combines nine successful fitness brands from the boutique, „Full Service Best Price” and premium segments: Fitness First, ELBGYM, Barry’s, smile X, The Gym Society, Pure Barre, Club Pilates, In Shape and FitnessLOFT.

Fitness First is the leading national premium fitness provider in Germany, operating more than 50 gyms across the country. Fitness First Germany offers its customers a comprehensive fitness and wellness experience with innovative training concepts. With Fitness First BLACK the gym chain offers upscale benefits and services in the premium market segment, while Fitness First RED serves the full service best price market segment offering a special workout space concept for a wide range of customers with an appealing modular price concept.

Hamburg-based performance fitness provider ELBGYM stands for hard and powerful workouts as well as a strong and dedicated community. ELBGYM currently runs seven gyms, four in Hamburg and one each in Munich, Berlin and Augsburg.

Smile X is the leading regional fitness provider in South West Germany. smile X stands out due to its unparalleled high value for money offering. With the aquisition of smile X and its over 20 studios, LifeFit Group has started engaging in the fast growing “Full Service Best Price” market segment.

With The Gym Society, an innovative boutique concept is entering the German market. The Gym Society provides expertise in the areas of personalised and high-quality training programs, combining personal training with the latest technology, for personalised fitness within 45 minutes. The first studio in Germany was opened in Cologne in July 2020.

The boutique fitness concept of Barry’s, the pioneer of high-intensity interval training indoors, completes the diverse portfolio of LifeFit Group. Barry’s studios are spread around the world, with two studios in Germany were opened in June 2021 in Frankfurt and in September 2021 in Berlin.

Pure Barre is the largest, most established barre franchise with more than 550 studios across North America and over 100 in development in North America and internationally. With a dedicated following of 550,000+ clients, Pure Barre offers effective total body workouts focused on low-impact, high-intensity movements that lift and tone muscles to improve strength, agility and flexibility for clients at every fitness level.

Club Pilates, with more than 550 studios open, is the largest network of Reformer-based group Pilates studios in the world. Pure to Joseph Pilates’ original Reformer-based Contrology Method, but modernized with group practice and expanded state-of-the-art equipment, Club Pilates offers high-quality, life-changing training at an affordable price. LifeFit Group plans to open the first studio in Germany in 2023.

In Shape is the leading fitness studio chain in the region between Stuttgart and Ulm with 13 clubs and 5 different studio concepts – Premium, Physio&Fitness, Dynamic, Pure and Pure Express. 

FitnessLOFT is a leading player in the full service best price (FSBP) segment and operates 27 studios spread across the German states of Bremen, Hamburg, North Rhine-Westphalia, Lower Saxony and Saxony-Anhalt.

The combined expertise of nine successful fitness brands alongside their innovative training concepts make LifeFit Group a leading health and fitness platform in Germany.

Our Key Figures

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Taking responsibility, being entrepreneurial and always keep going
Always striving for excellence
Blowing away customer expectations with our love for health and fitness
Inspiring each other and always winning as a team
Doing the right thing – every time