Be The Best You Can Be

LifeFit Group - Creating healthier and fitter lives

LifeFit Group is committed to inspiring and supporting its customers to live their best lives through personal, fun and focused health and fitness experiences. We believe that everybody has great potential – and we provide motivating opportunities to unleash it.

In order to achieve this, LifeFit Group combines six successful fitness brands from the boutique, „high-value-low-price” and premium segments: Fitness First, ELBGYM, Barry’s Bootcamp, smile X, The Gym Society, and fitness app NewMoove.

Fitness First is the leading national premium fitness provider in Germany, operating more than 60 gyms with 235,000 members across the country. Fitness First Germany offers its customers a comprehensive fitness and wellness experience with innovative training concepts.

Hamburg-based performance fitness provider ELBGYM stands for hard and powerful workouts as well as a strong and dedicated community. ELBGYM currently runs three gyms in Hamburg, with a fourth one opening in the fall of 2019.

smile X is the leading regional fitness provider in South West Germany. The fitness brand stands out due to its unparalleled high value for money offering. With almost 40,000 members in 17 existing clubs and five more clubs in the opening and planning phases, LifeFit Group will now start engaging in the fast growing “high-value-low-price” market segment.

With The Gym Society, an innovative boutique concept is entering the German market. The Gym Society provides expertise in the areas of personalised and high-quality training programs, combining personal training with the latest technology, for personalised fitness within 45 minutes. The first studio in Germany is set to open in 2020.

The boutique fitness concept of Barry’s Bootcamp, the pioneer of high-intensity interval training indoors, completes the diverse portfolio of LifeFit Group. Barry’s Bootcamp studios are spread around the world, with the first one in Germany due to open in 2020.

As a digital asset, LifeFit Group also operates the fitness app NewMoove, which inspires users and complements their training programmes. Whether you feel like exercising in your living room using a video or decide to put together a personalised programme to try out at the gym: with this app, users can keep re-inventing their exercises.

The combined expertise of six successful fitness brands alongside their innovative training concepts make LifeFit Group a leading health and fitness platform in Germany.

Our Key Figures

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Taking responsibility, being entrepreneurial and always keep going
Always striving for excellence
Blowing away customer expectations with our love for health and fitness
Inspiring each other and always winning as a team
Doing the right thing – every time