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smile X expands in Southwest Germany

Press article | Following the acquisition of smile X by LifeFit Group, a leading fitness and health platform in Germany, the Fitness First branches in Esslingen, Freiburg, Pforzheim, Stuttgart Bad Cannstatt and Trier, which also belong to the group, will be rebranded to smile X clubs.

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The LifeFit Group is a leading fitness and health platform in Germany, uniting several fitness brands from the boutique, high-value-low-price and premium segments under one roof. The Group is committed to inspire and support its customers to live their best lives through personal, fun and focused health and fitness experiences. Fitness First with more than 60 clubs is the largest fitness service provider of the LifeFit Group and offers a motivating fitness experience including innovative training concepts, relaxation in the form of wellness facilities and 20+ pools. The exclusive Hamburg performance fitness provider elbgym stands for hard training and a strong community, while smile X positions itself in the high-value-low-price segment with a dedicated training area concept for a broad range of customer groups. The boutique fitness concepts of Barry’s Bootcamp, the pioneer of high-intensity interval training indoors and The Gym Society, the innovative compact studio concept from the Netherlands, which aims to reach 80% of health-conscious people who have not yet found the right concept, complete the diverse portfolio of the LifeFit Group.