Press Contact
adel & link Public Relations
PR-Team LifeFit Group

Press Releases


LifeFit Group is a leading fitness and health platform in Germany that unites several fitness brands from the boutique, premium and high-value-best-price segments under one roof. The group strives to inspire and support its customers to improve their lives through personalised, fun and purposeful health and fitness experiences. Fitness First is the largest brand of LifeFit Group. With its premium segment Fitness First BLACK, the chain offers upscale benefits and services, while Fitness First is positioned in the area of high-value-best-price – offering high standards and an appealing modular price concept. Elbgym, the exclusive performance fitness provider, stands for intense workouts and a strong community, while Smile X positions itself in the high-value, low-price segment with a special workout space concept for a wide range of customers. The boutique fitness concepts of Barry’s, the pioneer of indoor high-intensity interval training, The Gym Society, the innovative compact studio concept from the Netherlands, as well as the Club Pilates and Pure Barre brands of Xponential Fitness, complete LifeFit Group’s diverse portfolio. Since April 2022, the fitness studio chain In Shape from the region between Stuttgart and Ulm has also been part of LifeFit Group. For more information, visit